Your Home Isn't Selling? Change it up a bit.

If you have a home that isn’t selling, it is essential to take a step back and reevaluate your marketing and presentation strategies.  Here are some strategies that you can consider talking with your agent about to improve the chances of selling:

Photography and Staging

Make sure your photos are of high quality and showcase the property in the best light. If your home isn’t staged, consider doing so.  According to Realtor.com, staged homes sell 88% faster than homes that are not staged.  People want to envision what their furniture will look like in the home.  Staging also makes the rooms look larger!

Revise the Listing Description

Rewrite the listing description to change it up a bit.  Highlight the unique selling points of the property and its surrounding neighborhood. Be honest and transparent about the property’s features and condition. We live in a beautiful area of the country.  Tell others about the joys of living in Skagit Valley.

Update the Price

Consider adjusting the price if it is not attracting interest. Look again at the comparables in the surrounding area and raise or lower the price accordingly.

Improve Curb Appeal

We all know first impressions matter.  Take another look outside and enhance the curb appeal of the property by tidying up the landscaping, touching up paint, and making necessary exterior repairs.

Online Marketing

If your agent hasn’t already, post it on social media and the local listing sites.  Share your listings on personal and professional networks.  Our favorites are Facebook, Instagram, LinkedIn, and our company website.

Open House

Ask your agent to host an open house.  If you already have, schedule another one.  Maybe a different day or different time.  Make sure to post about that on social media too! Ask your agent what you can do to prepare your home for the open house.  If your agent gets feedback from the open house, take it into consideration and make the necessary improvements.

Offer Incentives

Consider offering incentives to buyers, such as covering closing costs, including furniture or appliances in the sale, or providing a home warranty. Consider rent-to-own or seller financing options if that is something you can do. Discuss this in detail with your agent at Brown McMillen and they will have some ideas of what might work for your particular listing.

Be Flexible

Make sure to be flexible with showing times and accommodate potential buyers’ busy schedules.

Remember that selling a home can be a complex process and it may take time to find the right buyer. By using these strategies, you can increase the visibility and appeal of your home and improve its chances of selling successfully.  Always reach out to your agent with any questions, concerns, and ideas you may have along the way!